Australia’s regulatory framework for advertising of health services is complex and requires compliance with a number of laws which are administered by different regulators. These include:
1. Health Practitioner Regulation National Law (National Law)
2. Guidelines for advertising regulated health service established under the National Law and published by AHPRA
3. Guidelines for registered medical practitioners who advertise cosmetic surgery which came into effect on 1 July 2023
4. Therapeutic Goods Act and regulations
5 Therapeutic Goods Advertising Code6 Australian Consumer Law
The ADF strongly encourages all medical practitioners to be fully cognisant of all regulations and codes of conduct applying to the advertising of health services, and to have all existing advertising on websites and social media reviewed for compliance by legal experts.
